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ISSC

Brand strategy and identity for India's scrap-recycling machinery specialist: a yellow-and-blue system taken from the machines themselves.

Client
ISSC, Industrial Supplies & Solutions Company
Year
2026
Services
Brand strategy, identity, company profile, magazine ad, social media
Social
LinkedIn
ISSC cover

The brief

ISSC builds the machines that turn scrap into feedstock for steel plants, recyclers and scrap yards.

Forty years of engineering behind it, and a market shifting to green steel. The brand had to move ISSC from equipment vendor to green-steel enabler: technically deep, sustainability-focused, and led by its founders' voices.

01.

The identity

Brand strategy, 19 pages

Safety yellow and industrial blue, straight off the shop floor, with a condensed headline face that stamps like a machine plate. Philosophy, audience, values, positioning and a communication plan built on founder visibility, technical education and green-steel proof.

ISSC, the identity, image 1
ISSC, the identity, image 2
ISSC, the identity, image 1
ISSC, the identity, image 1
ISSC, the identity, image 2
ISSC, the identity, image 3
ISSC, the identity, image 4
ISSC, the identity, image 5
ISSC, the identity, image 6
ISSC, the identity, image 7
ISSC, the identity, image 8
02.

Brand in use

Stationery, tape, shipping containers and gift bags: the stripes and the yellow travel from letterhead to logistics.

ISSC, brand in use, image 1
03.

Machines, made legible

Company profile, 12 pages

Yellow pages, blue bands and cut-corner photo frames: the machines, the process and the people they serve.

ISSC, machines, made legible, image 1
ISSC, machines, made legible, image 2
ISSC, machines, made legible, image 3
ISSC, machines, made legible, image 4
ISSC, machines, made legible, image 5
ISSC, machines, made legible, image 6
ISSC, machines, made legible, image 7
ISSC, machines, made legible, image 8
ISSC, machines, made legible, image 9
ISSC, machines, made legible, image 10
04.

Magazine ad

June 2026

A two-page spread: the integrated recycling yard as a line drawing on one side, the full machine range on the other.

ISSC, magazine ad, image 1
ISSC, magazine ad, image 2
Social media

On LinkedIn.

LinkedIn carousels that make the machines and the green-steel case easy to follow, one idea per slide, in the same yellow-and-blue system.

See ISSC on LinkedIn
ISSC, carousel, image 1
ISSC, carousel, image 2
ISSC, carousel, image 3
ISSC, carousel, image 4
ISSC, carousel, image 5

What we did

  1. 01.

    Brand strategy

    Philosophy, audience, values, positioning and the communication plan, in a 19-page deck.

  2. 02.

    Identity

    Logo lockups on blue and yellow, colour, type and brand touchpoints.

  3. 03.

    Company profile

    A 12-page profile covering the machines, process and the industries ISSC serves.

  4. 04.

    Print

    A two-page magazine ad for the June 2026 issue.

  5. 05.

    Social media

    LinkedIn content in the brand system.

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Contact

Starting from zero or reshaping a brand that has outgrown itself? Tell us what you're building and where you want it to be.

Based in
Gurugram, India
Working
Across India
Local time

Let's talk.